Aquaphor Adds New Daily Lotion and Cream Formulas

Aquaphor says it is entering a “new era” of skincare with the launch of its first lotion and cream line for everyday face and body care.

“Aquaphor has been known as an ointment for a long time—and now we are entering a new era,” said Patricia Popowich, brand director of Aquaphor at Beiersdorf. “It took us years to perfect these formulas, and the result is an Aquaphor you’ve never seen before: a gentle skincare line that is lightweight, fast-absorbing and suitable for everyone with normal to dry, sensitive skin, especially for Gen Z and Millennial consumers who may be more likely to experience some type of skin reactivity.”

She continued, “Consumers today aren’t willing to choose between skincare that performs and skincare that feels good to use every day – they expect both,” added Popowich. “We engineered these formulas around that expectation, bringing the trust people already place in Aquaphor into their daily wellness routines.”

The Products

Aquaphor Hydrating Daily Lotion delivers 72 hours of lightweight, breathable hydration for normal to dry, sensitive skin, while Aquaphor Moisturizing Cream features shea butter for a richer, 48-hour moisture formula designed for dry, sensitive skin. Both formulas are fast-absorbing and clinically tested to strengthen the skin’s moisture barrier, marking the brand’s foray from targeted, therapeutic skin repair into everyday moisturizing.

Aquaphor Hydrating Daily Lotion is enriched with a 6% blend of hyaluronic acid, three ceramides, glycerin and Hydra-3 Restore (Bisabolol, vitamin E and panthenol), for normal to dry, sensitive skin.

Aquaphor Moisturizing Cream is enriched with a 9% blend of hyaluronic acid, three ceramides, glycerin, shea butter and Hydra-3 Restore (Bisabolol, vitamin E and panthenol), for dry, sensitive skin.

Both are accepted by the National Eczema Association and are hypoallergenic, fragrance-free, non-comedogenic and free of parabens, silicones and dyes.

Available nationwide at mass retailers and drugstores, such as Walmart, Target and Amazon.